Joro is more than just a coffee company; it’s a cultural movement, a rhythmic journey through the soul of Africa.
Inspired by the infectious beats of Afrobeats music and the aromatic allure of freshly brewed coffee, Joro brings together two passions in perfect harmony. Our commitment to authenticity extends from the music we love to the coffee we brew. We travel across the continent, forging partnerships with local farmers who share our dedication to quality and sustainability. By ensuring that every farmer receives a living wage, we empower communities and promote economic growth, one cup at a time.